I looked for toothpaste tabs to reduce single use plastics in my home so this was a big plus. The packaging is a small glass jar with a metal lid, light but not flimsy. I did a lot of research on toothpaste tabs and this was the first brand I tried I wanted fluoride for sure and was happy to get to try activated charcoal to boot. Activated Charcoal - Tackles surface stains and whitens teeth. Guar Gum - Acts as a binding agent and acts as a thickening agent for the foam. It also has excellent teeth whitening qualities. Sodium Bicarbonate - Helps to prevent tooth decay and cavity formation, along with protecting strong and healthy gums. Sodium Cocoyl Isethionate - Gives the tablets their mega foaming capabilities (made from coconut oil). Sodium Fluoride - Strengthens and remineralizes the enamel, helps prevent cavities and decay.Ĭalcium Carbonate - Gently removes plaque, debris and surface stains. Natural Fresh Mint Flavor - Helps give the tablets that super fresh taste feel, made with Spearmint. Microcrystalline Cellulose (MCC) - Plant matter which binds the tablets together keeping them solid and in shape in the bottle, but allows them to dissolve quickly in your mouth.Įrythritol - Fights cavities and gives the gives the tablets the extra minty kick. We are GloBoid, a UK based company committed to making a difference worldwide, hence the name. Introducing the toothpaste of the future, only the best for your mouth and our planet. Whether it be refund, new product or both, we will make it our mission to give you only the best experience - no questions asked.ĭid you know over 1 BILLION toothpaste tubes are thrown away and wasted in the US per year? We stand by our product 100%, so if you're not satisfied we will do whatever it takes to change this. 100% Money Back Guarantee! At GloBoid our #1 priority is your happiness.Great for the home and perfect for travelling, you can take your GloBoid toothpaste tablets where ever you go. Cleanest and freshest mouth feel ever! - Our tablets are infused with natural mint flavour which give you the dentist clean feel after every use.Full ingredients list in the description. All the ingredients for the healthiest teeth! - We follow the advice from the overwhelming majority of dentists and have included a healthy 1450ppm Fluoride per tablet. ![]() Repeat twice daily for the best possible results. Brush as normal (dentists recommend 2 minutes), spit and rinse. Super easy to use! - Pop a tablet in your mouth, chew for 15 seconds and feel the fresh foam fulminate your entire mouth.The future of oral care! - No Plastic, No Waste, No SLS, No GMO, No Nonsense - Just 100% Eco Friendly, Natural, Vegan, Cruelty Free, Recyclable, Super Effective, Mega Minty Mouth Toothpaste (exactly the same as traditional it just comes in a glass jar, not plastic tube!).Bite Toothpaste Bits: Creating a New Product Category SAGE Business Cases. Īgnihotri, Arpita and Saurabh Bhattacharya."Bite Toothpaste Bits: Creating a New Product Category." SAGE Business Cases. Bite Toothpaste Bits: Creating a New Product Category. org/10.4135/9781529781038Īgnihotri, Arpita, and Saurabh Bhattacharya."Bite Toothpaste Bits: Creating a New Product Category." In SAGE Business Cases. Bite toothpaste bits: Creating a new product category. How can McCormick differentiate her brand from other competitors? Would she have been better off had she focused more on sustainable plastic for toothpaste than toothpaste pills that were not FDA approved?Īgnihotri, A., & Bhattacharya, S., (2022). The chewable toothpaste market was soon crowded, with several players offering similar chewable toothpaste in the form of pills. Since she did not use the chemical fluoride in the pills, she bypassed the legal necessity of obtaining approval by the U.S. McCormick did so by learning from open sources such as YouTube and online classes taught by university instructors. She developed the toothpaste pills as a more environmentally sustainable solution for avoiding plastic used in toothpaste tubes. McCormick offers consumers toothpaste in the form of pills that can be chewed and then brushed with a toothbrush. ![]() Bite has become widely recognized in the sustainability and personal care segment. ![]() This case discusses the success of Lindsay McCormick, the co-founder and CEO of Bite Toothpaste Bits (hereafter Bite).
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